Many people in the wedding industry seem to be preoccupied with declaring their ‘professional’ status from every rooftop, soapbox, podium and website they can find. But why? Sure, there are a lot of new-comers, johnny-come-lately’s, bad, good, and even spectacular vendors out there – but ‘professional’ isn’t meaningful. Ask 10 people what it means and you’ll get 10 different answers – all of them designed to include THEM.
So I referenced a ‘trusted’ source at Dictionary.com and looked over the various definitions. In the end, with the exception of sports, and ‘learned’ professions (lawyer, doctor, etc) it simply means ‘expert’. But who decides who is the expert? Them? Self examination is rarely accurate in an industry bereft with people who overestimate or overstate their abilities regularly just to look good. So who?
The answer is – YOU DO! YOU determine who a professional is by their demeanor, how they conduct business, how they present their information, and most importantly, their results.
Every time someone ‘declares’ themselves a professional I’m reminded of this INCREDIBLE quote:
“People who emphasize too strongly the fact that they’re professionals usually are not very good at what they do. What really adds up to professionalism is being very good at what you do in a very modest way.” – Herb Kelleher, Founder, Former CEO and President, Southwest Airlines
Most of the people I’ve met that declare themselves as professionals or make other wild claims they can’t substantiate (most <wild claim> in <region>) , rarely have anything whatsoever to do with ‘modest’.
As you interview your team of wedding vendors, look for those who avoid wild claims, and simply showcase what they can do for you, and what they’ve done for others. Be sure to ask about their talents, and how they go about progressing in their profession. Professionals tend to have one thing in common – an undying desire to become better at what they do and they seek out regular training opportunities to do exactly that. They follow strong business principles, and behave as you would expect a professional to do.
Your wedding is important since it’s only going to happen once. Carefully select your team from amongst the vendor offerings available and look for professional conduct – not claims of ‘professional’ on their websites and business cards.
First Day Entertainment is a wedding entertainment company providing a DJ and Master of Ceremonies for weddings throughout Pensacola, Mobile, Destin, and the Emerald Coast. They specialize in creative entertainment for discerning couples – coupling cultural, religious, and personal taste into your wedding entertainment.