We often hear in the service industries how a lot of people call asking for a ‘price’ – often before they even ask if the vendor is available. Vendors talk about this – A LOT. I’ll be honest, it gets old hearing it time and time again. Both the calls, and the people talking about it. But at the same time, the reason for this is because many people suffer from one of two misconceptions.
The first is that many times the people on the other end of the phone don’t know what else to ask. It’s a common problem – far more common than many might think. To the brides and parents of brides out there, we understand your frustrations – and we hope that our previous articles on hiring vendors have helped to alleviate this problem. If not, you might want to check out a couple of our other blog posts and see some tips on how to find out about vendors and help you to determine who might be a good fit for your event.
The second misconception is that all <vendor type> are the same. While someone that produces a tangible product, like a caterer, can have you experience the difference through taste, sight, and smell – service vendors don’t always have the opportunity to do that. Sure you can look at a photographer’s pictures – but that’s just a small part of what a photographer provides. A wedding coordinator is the same way. Unless they’re solely focused on decor much of what a coordinator does isn’t seen as much as ‘felt’ on the day of your wedding.
DJ’s suffer the same issue. After all, what we do is just ‘music’, right? Sure, we play music… but it goes deeper than that. Recently I worked with an incredible couple – and it was apparent from the start they had seen a bad entertainer in the past. They wanted a lot of control over the music, no microphone use at all, and it was apparent that they feared the worst. While I covered this in my previous discussion on trust – they believed all DJ’s to be ‘the same’ – and they aren’t alone in that belief. It wasn’t until the night of their wedding that they realized that all DJ’s AREN’T the same. Attention to detail, talent, practice, and training and go a long way to being something completely different than what is expected.
A typical wedding DJ has a lot of roles they fulfill in the course of the night. From DJ (playing music), Music Programmer (what songs to play in what order), Coordinator (what’s happening when), Sound Technician (too loud? too soft? does it sound ‘right’?), Master of Ceremonies (introductions, welcome, etc), Announcer (no parking in the red zone), Storyteller, and many, many, others.
Not everyone is going to fulfill each role the same. The amount of training they get in an area – including how often and when they had it last – make a HUGE difference. What else do they do as an entertainer/performer to hone their craft?
At the end of the night, when all is said and done – was this ‘just another wedding’ or something you’ll be talking about for days or weeks to come?
You see, all service vendors AREN’T the same. The amount of TALENT they bring to your event is a differentiator. Sure, some distract people with lights, fog, photobooths, and lots of other ‘stuff’ – but at the end of the night it’s not the ‘stuff’ that matters, but the TALENT of the performer.
After all, watching a little league game and watching the Red Sox is the same, right? After all, they’re both just ‘baseball’. But if that’s true, why aren’t they paying hundreds of dollars to watch the little league game. It’s the talent of the professional players that makes that Red Sox game special – and why the tickets are more expensive. It’s that talent that captures people when a double or triple play is made. When a baseball careens over the wall in a home run. It’s the TALENT that sets these two games apart. But even within a single team there are different levels of talent – and they charge accordingly. One might make the league minimum while another has a multi-million dollar contract. It’s TALENT that sets these players apart.
Service vendors are much the same way. While one caterer might make ‘ok’ food, and another might make something that’s like a party in your mouth – remember your other service vendors will vary the same way.
The next time you go looking for a service vendor, remember to ask about their talent and what they’re doing to hone it and be better. And you might want to ask them before you ask about price – because if you want a great event, talent can help to make it go from something ordinary – to extraordinary.
If you’ve experienced both good and bad service as a result of training – share it with us. We’d love to hear your stories!
First Day Entertainment is a wedding entertainment company providing a DJ and Master of Ceremonies for weddings throughout Pensacola, Mobile, Destin, the Emerald Coast, and beyond. They specialize in creative entertainment for discerning couples – coupling cultural, religious, and personal tastes into your wedding entertainment.